The Pew Internet and American Life Project released a survey collecting expert opinions on one a hot new(-ish) concept amongst the Silicon Valley digerati: gamification. The survey offers some interesting insights and features commentary from folks like danah boyd, Clay Shirky, Jeff Jarvis, and Amber Case; it also cites me a bit talking playbor (play + labor) and weisure (work + leisure).
The survey shows that tech commentators are split on whether gamification is destined to become an ubiquitous feature of the Web (53% agree, 42% disagree). The subtext of these sorts of conversations—given that tech commentators overwhelmingly have backgrounds in business—is: How can we use gamification to make a killing. We shouldn’t be to suprised about all the excitement from those invested in the tech industry. After all, gamification is all about getting people to view labor (i.e., the production if value) as play. And, if workers don’t view work as work, they may just do it for free.